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Marketing Resolutions for 2022
Resolution #1: Resolve to integrate your marketing.
Far too many small business segregate their marketing into siloes and don’t cross-promote within their various channels. Instead connect your marketing methods (search engine marketing, mobile, email, content, voice, direct mail, public relations, advertising, social media, etc.) with one another—all leading back to your business and/or your website.
Resolution # 2: Resolve to broaden your definition of content marketing.
Content marketing today goes beyond words. It includes infographics, podcasts, video, etc. Essentially, if it involves media, it’s content. Effective content marketing puts your customer’s needs first. As the Content Marketing Institute’s B2B report shows, 90% of the most successful content marketers put their audience’s information needs ahead of their own promotional messages.
Resolution #3: Resolve to increase your commitment to video marketing.
Search Engine Journal says, “With the popularity of YouTube, dynamic imagery, and AR, video content and visual storytelling will continue to rise in 2020. According to HubSpot, 56% of 25-34-year-olds and 54% of 35-44-year-olds want to see more video content from brands they support
7 Tax Strategies to Consider When Selling a Business
Tax Strategies
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Pros and Cons : Startups and Franchises
Pros and Cons of a Startup
If you’re thinking of starting your own business, based on your idea for a needed product or service, there are a few things you need to know before you dive into the pool.
The Pros
The Cons
Why a Business Line of Credit May Be a Smart Choice for Your Business
Benefits Business Line of Credit
As a business owner, you probably already know access to working capital is the lifeblood of a business. Alexander Graham Bell said, “before anything else, preparation is the key to success.” So, it’s essential to be proactive and ready to deal with any unforeseen expenses in order to keep the business afloat. One way you can accomplish this is to get a line of credit for your business. When it comes to business credit, there are various options to consider. A business line of credit is a preferred choice among small business owners for obvious reasons.
Working From Home Is Becoming More Possible
Two Important Facts About Home-Based Businesses
1. It’s easy to get distracted.
Take it from me (I run my business from home), there are lots of things vying for my attention on a daily basis.
My point is this; if you want to work from home, you need to realize that there are always things to do around the house. Ask yourself if you’ll be disciplined enough to focus on your work and avoid the distractions that all home-based business owners face.
2. You may not be at home that much.
The fact is, there aren't many home businesses (especially in the franchise world) that allow you to stay at home and do your work all day. Sure, you’ll be in your home office to do paperwork, client follow up and the like. But the fact is, you’re going to have to make sales. And most of the sales activity needs to be done face-to-face.
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